Measuring Customer Satisfaction And Loyalty Book
Product Overview
Key Features
Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; frequencies; sampling error; two methods of determining important service or product characteristics as perceived by the customer; discussion on the measurement and meaning of customer loyalty, and methods for loyalty-based management.
Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable terms.
Company Details
Focusing on a customer-centric approach, Technical Bureau India Pvt. Ltd. has a pan-India presence and caters to a huge consumer base throughout the country. Get Books from Technical Bureau India Pvt. Ltd. at Trade India quality-assured services.
Business Type
Manufacturer, Service Provider, Distributor, Supplier
Employee Count
40
Establishment
1998
Working Days
Monday To Sunday
GST NO
07AAACT9396F1ZY
Seller Details
Technical Bureau India Pvt. Ltd.
GST
07AAACT9396F1ZY
Rating
5
Manager
Mr. Gaurav Ahuja
Address
Plot No. E/261, Post Ashok Vihar, Shastri Nagar, Delhi, Delhi, 110052, India
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