Attar By G. S. Products

The word Attar, 'ittar' or 'othr' is basically an Arabic word which means 'scent'; this in turn is believed to have been derived from the Sanskrit word Sugandha, meaning 'aromatic'. The earliest distillation of ittar was mentioned in the Ayurvedic text Charaka Samhita. The Harshacharita, written in 7th century AD in northern India, mentions use of fragrant agarwood oil.
Ittar or Attar or Itr is a type of natural perfume extracted from flowers (such as jasmine, rose or sandalwood), herbs, spices, or barks. It is very popular in the Middle East, South Asia, and parts of Africa. Ittar is the most common form of concentrated perfume. Ittars are natural perfumes for daily use, and it is not injurious to health can be and is suitable for both men and women. It contains about 20% to 50% concentrated perfume. It is a blend of various extracts and usually takes a period of about 5 to 10 years. The most well-known essential oil is probably Rose Ittar.

Situated on the banks of the sacred River Ganges, 80 km from Kanpur in Uttar Pradesh, is the now almost forgotten town of Kannauj, well known in ancient time as 'Harsha Vardhan City'. Today it prides itself as the 'Attar City' or the perfume city of India.