Commercial Excellence

To help our clients gain competitive advantage, we utilize rigorous analysis and a deep understanding of organizational processes to unlock the potential of marketing and sales resources. And, in order to realize sustainable economic impact, our work extends across strategy, planning, execution, and capability-building.

Within the sales and channel management function, our specific service offerings include -

*Sales force effectiveness -
For a companya s sales force to succeed, it must be able to target customers effectively and efficiently. This service offering supports clients in understanding customer requirements, designing the sales and service approach and coordinating the processes, systems, and structures needed to support a high-performing sales force.

*Key account management-
Determining the proper size, composition, and capabilities needed to attract and retain large customers is a highly complex task. The key account management service helps companies work more strategically through the design and deployment of account teams that can coordinate these efforts across BUs / product lines.

*Channel management-
The channel management service offering advises companies on how to build tailored business streams to more effectively manage their business within and across channels: setting investment priorities and key areas of operational focus; managing channel conflict; bundling capabilities to better and more profitably serve customers.