Online Marketing Services By Spring Communications

The average web site receives the majority of its first time traffic through search engines. As such, if you want your business to be recognized on the Internet, it is critical for your site to appear in at least the first th-ree pages of a search, preferably the first.

At, Spring Communications we don't waste our time - and yours - by submitting your site to a gazillion search engines as this achieves very little. Instead, we focus on the engines that matter and, more importantly, the search criteria which are relevant to your business and its customers.

By analysing your business goals we begin by optimising every nook and cranny of your site to affect these search criteria. Once optimised, we submit to the engines that matter (although there are literally thousands of search engines and directories, about 15 of them account for almost 99% of all Internet searches). Once these engines and directories have recognised your site, we perform an ongoing process of refinement and re-submission to ensure that your site maintains a consistently high ranking. We put you on the map.

Pay per click (PPC) advertising involves placing keyword relevant advertisements On results pages in search engines such as Google.

The difference between PPC advertising and conventional online advertising (such as banners) is that in a PPC campaign, you do not pay a set amount upfront for the ad campaign: you only pay if a customer clicks on the link on your advertisement.